In order to make the most of your PPC ad campaigns, SEM marketing and Newsletter lists, it is vital that you have a well formatted landing page design. People don't seem to place enough importance on this factor.
After many years of servicing people's badly converting websites, as well as high converting clients, it came to my attention that they all had somewhat similar errors.
Today, I will be discussing the most common flaws I've come across over the years:
Flow
Your landing page
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