The term email marketing, as its name counsels, is the technique of using emails to send a commercial message right to potential and existing clients with the goal of generating a probable sale or plan of action. Email marketing is the modern day direct marketing tool utilised by thousands of businesses in Australia on a day-to-day basis.
Email marketing works when a prospective lead visits a website or social media page containing an opt-in form, customarily with an offer. If the offer is
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