Some experts who watch trends in men's platinum jewelry as well as other types suggest that the interest in decorative pieces to accent apparel is influenced by the age factor more than anything else. There are also cultural trends that affect the male interest in items like necklaces or bracelets and have provided a way for a young man to identify to certain groups.
More interest is shown in the male consumer group from the ages of 18-45 than in any other age group. Sales promotions are
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